Growth marketing, measured by what closes.
I build marketing teams, fix attribution, and run paid media against what actually closes. More than 25 years in B2B SaaS and healthcare technology. The work below has the problem, what I did, and what came out of it.
- Clean MQLs in July 2026. An all-time record for ASI.
- 467
- Won opportunities in July. Up 96% year over year.
- 53
- Paid search cost per new member. Year to date against 2025.
- −24%
Paid media only. CRM data. How I count.
Work, with the numbers.
Paid media, judged by closed revenue
Best six-month paid media run in ASI history.
Read the storyBuilding the growth function
Two campaign managers became a team of seven.
Read the storyAttribution from first touch to closed deal
Paid search lead-to-qualified conversion tripled.
Read the storyTurning one-off email sends into a program
Templates, testing and a monthly offer behind our best six-month sales run.
Read the storyReporting that runs the week
Pacing models that showed where the month was heading.
Read the storyGiving a technical company a personality
A brand blueprint for Hayes, and one way to write.
Read the storyPutting AI to work on the weekly grind
Claude and ChatGPT took hours of repeat work off the week.
Read the story
Where I'm useful
- Growth marketing leadership
Build or run the function, set the plan, and tie it to pipeline.
- Campaign planning and management
Plan campaigns from audience to launch, run them, and report on what closed.
- Corporate branding and content marketing
Build a brand blueprint and a content plan so every page, deck and ad sounds like one company.
- Paid media and attribution
Find which campaigns produce revenue and move the budget to them.
- HubSpot and marketing operations
CRM integration, attribution, UTM governance, and lead routing.
- AI and automation
Put AI to work on reporting and the repeat tasks that eat a team's week.
Latest from the blog
How to build a rolling email benchmark and use it every month
Industry averages can't tell you if your last send did well. Your own 13 months of history can.
Read the postJudge paid media by closed revenue, not platform cost per acquisition
Platform numbers tell you what a click cost. Your CRM tells you whether it became a customer.
Read the post
What colleagues say
What stood out most about working with Jim was his willingness to collaborate across departments, listen to sales feedback, and build processes that supported both marketing performance and revenue growth.
You would be lucky to have Jim on your team. I was lucky to have him on my team and stand behind him 100%.
He's the kind of leader other leaders can learn from.
Jim pushed me to think more strategically about my work and helped me develop skills that have continued to serve me throughout my career.
He also had a great way of helping me look beyond what was right in front of me and see the bigger picture. I learned a lot from him, not just about marketing and strategy, but about trusting your team and giving people the opportunity to grow.
His ability to bring a fresh perspective to campaign development made him a valuable partner to work with.
He's an exceptionally talented, innovative marketer and one heck of a colleague. He is collaborative, thoughtful, focused and SMART.
He has a natural ability to bring people together, provide thoughtful direction, and help others succeed.
Quoted from LinkedIn recommendations, in their words.
Hiring, or need help with one of these? Send me a note.
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